Personal Branding Photography has various parts to it. You are telling your story. The first and most basic part is the Head Shot. This is the “face with the name”. How many times have you spoken with someone on the phone or email then cyber stalked them on social media to see what they looked like? Guilty!
Your head shot photo should be a close up and recognizable image of you. It should be clear, up to date and of just you – not that cute vacation pick from 2 years ago with you and your bestie. Your head shot should reflect your current look and fashion. I believe we should all get an up to date head shot every year.
Head shots can be formal or informal. Studio like or lifestyle like. They should be well lit and should tell the viewer “this is me”. We don’t get a second chance to make a first impression. Updating your business portrait head shot, should be geared towards your career path and show you in a way that demonstrates the position for which you want to be in.
The second type of image types are called Funnel Photos. These photos are of you guiding the viewer towards something cool. Often these photos have room for text overlay or other image overlay. It could be a photo of you pointing to the left, then later on you add text and use the photo to indicate a give away or other prize. You have seen GIF’s on Facebook where the guy points up then the user types “THIS” over him. That is a funnel photo. These are terrific for sales ads, coaching images and newsletter content.
The next photo type is a Fluff or Filler photo. These are photos that are not of you directly and are taken during your session as extras. These are not of you directly or of you doing anything, but more of items that represent your brand. If you are a makeup artist, it could be of your brushes, makeup or station. If you are a baker or chef, these could be photos of your tools of the trade. If you are a teacher, it could be class supplies. The options are endless! These photos are great for blog posts, Instagram, magazine articles and make terrific backgrounds for inspirational quotes using apps like Canva.
Then there are the Brand Results photos. This is the “big Kahuna” of the brand photography session. The goal of these photos is to convey your message. They display the feeling you want others to get when they think about you and/or your business. These images show the results of what a client gets when working with you. These will be the bulk of most sessions.
Find a photographer that is comfortable doing all these image types and make sure you book the time to have a well-rounded session.