When you are doing a brand photo session it is really important to know what the goal of the session is. What is the end result you are looking for? Who are you trying to reach with your photos? You really want to make sure your images help potential clients begin to like and trust you. Show them who you are.
“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning. What is the perception that you need to create in order to appeal to the target audience that you are trying to appeal to?” ~ Re Perez
When doing your annual planning, budgeting and goal setting, (whether personal or professional) allot time and money to update your brand photos. Think about your year ahead. What do you want to promote? Are you offering a new service? Did you hire new staff? Is there an area of business that did not do as well as you like and you want to promote that? Now is the time to update those photos and get new content to share
Being prepared when you go into a session is critical to make sure you get the outcome you are looking for.